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MediaCom score Grand Prix hat-trick at M&M Global Awards

08.09.2017
MediaCom score Grand Prix hat-trick at M&M Global Awards

This evening at the Natural History Museum under Hope, the new Blue Whale struture, the international media and marketing industry came together to celebrate global excellence in advertising.

The final Grand Prix of the evening, International Advertiser of the Year, was won by Expedia as two of its brands received three trophies with wins for  ‘The Eiffel Tower, All Yours!’, together with Blue 449, and ‘Discover Your Aloha’.

Other big winners included PHD winning a total of four awards from its US and China offices and Blue 449 taking home two.

This year two special awards were also introduced, The Talent Award and Content Creator, and judged by two specialist juries and they chose MEC Global as the winner of the former with its ‘Brave Your Bias’ initiative and The Economist Group taking first in the latter for its innovative and informative content creation for clients.

The full winners list is here:

Best Automotive campaign

Winner

Client: Tiago

Agency: Maxus Global

Campaign: From Zica to Tiago

B2B Campaign of the Year

Winner

Client: SAP

Agency: PHD

Campaign: Live Business

Best Communications Strategy

Winner

Client: MAGGI

Agency: MEC MENA

Campaign: MAGGI Diaries – The power to make a difference

Highly Commended

Client: Vaseline

Agency: PHD

Campaign: The Vaseline Healing Project

Best Engagement Strategy

Winner

Client: Moutain Dew

Agency: OMD

Campaign: Mountain Dew League

Highly Commended

Client: Heineken

Agency: Starcom UK

Campaign: Heineken Go Places

Best Integrated Campaign

Winner

Client: Mailchimp

Agency: PHD

Campaign: Did You Mean

Best International Launch Campaign

Winner

Client: Sing

Agency: MediaCom

Campaign: Sing

Best Execution of a Global Brand

Winner

Client: Yasmin

Agency: PHD China

Campaign: Yasmin’s Sex-Ed Revolution

Highly Commended

Client: Always

Agency: MediaCom

Campaign: React to Shamers

Highly Commended

Client: Excedrin

Agency: PHD

Campaign: The Debate Headache

Best MarTech or AdTech Innovation

Winner

Client: Telekom Electronic Beats

Agency: MediaCom

Campaign: The Lenz

Best Partnership Award

Winner

Client: Smirnoff

Agency: Carat

Campaign: Smirnoff: International Women’s Day

Best Sponsorship Activation

Winner

Client: Samsung Global Mobile

Agency: Starcom

Campaign: Winning the Olympics with Samsung Mobile and #DoWhatYouCant

Highly Commended

Client: Ford Performance

Agency: Mindshare Worldwide

Campaign: Ford Le Mans Live-Ad

Best Targeted Campaign

Winner

Client: Gillette

Agency: MediaCom

Campaign: Bachelor of Shaving

Best Targeted Campaign

Highly Commended

Client: Mailchimp

Agency: PHD

Campaign: Did You Mean

Best Use of an Influencer

Winner

Client: Nosiy May

Agency: IMA

Campaign: #NoisyMayInfluenced

Best Use of Content

Winner

Client: Shell

Agency: MediaCom

Campaign: Best Day of My Life

Highly Commended

Client: GoPro Hero5

Agency: UM

Campaign: A Hero Inside Us All

Best Use of Social Media

Winner

Client: Gucci Guilty

Agency: MediaCom

Campaign: Dark to Light

Highly Commended

Client: Heineken

Agency: MediaCom

Campaign: Heineken – Open Your World

Best Use of Video

Winner

Client: Expedia

Agency: Expedia Media Solutions

Campaign: Discover Your Aloha

Fashion, Beauty and Retail

Winner

Client: Vaseline

Agency: PHD

Campaign: The Vaseline Healing Project

Finanical and Utility Services

Winner

Client: Shell Advance

Agency: MediaCom

Campaign: Shell Advance – Scooter Oil

Highly Commended

Client: Shell

Agency: MediaCom

Campaign: Best Day of My Life

Food and Beverages

Winner

Client: Lucozade

Agency: MediaCom

Campaign: Made to Move

Highly Commended

Client: Mountain Dew

Agency: OMD

Campaign: Mountain Dew League

Media, Entertainment and Sports

Winner

Client: Deadpool

Agency: Zenith

Campaign: A Unicorn-ucopia of Marketing Wins

Highly Commended

Client: Betsafe

Agency: Fuse

Campaign: The Betsafe True Player Challenge

Technology and Telecommunications

Winner

Client: Telekom Electronic Beats

Agency: MediaCom

Campaign: The Lenz

The Big Idea Award

Highly Commended

Client: Gillette

Agency: MediaCom

Campaign: Bachelor of Shaving

Highly Commended

Client: Desperados

Agency: Starcom UK

Campaign: Desperados Zero Gravity Bass Drop

The International Effectiveness Award

Winner

Client: HomeAway

Agency: Blue 449 Global

Campaign: The Eiffel Tower, All Yours!

Highly Commended

Client: Gillette

Agency: MediaCom

Campaign: Bachelor of Shaving

Tourism, Travel and Leisure

Winner

Client: HomeAway

Agency: Blue 449 Global

Campaign: The Eiffel Tower, All Yours!

Highly Commended

Client: Expedia

Agency: Expedia Media Solutions

Campaign: What US National Park Are You?

 

 


Zdroj:
http://mandmglobal.com/mediacom-score-grand-prix-hat-trick-at-mm-global-awards/