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Touche!PHD wins big at Festival of Media North America Awards

15.12.2017
Touche!PHD wins big at Festival of Media North America Awards

Touché!PHD dominates the inaugural Festival of Media North American Awards, while APAC campaigns named the best on the planet in ‘Best of 2017’

Chaired by Rob Rakowitz, Director of Global Media for Mars the jury were keen to ensure the winners really were the best in class in North American media campaigns.

Canada had an amazing evening as two of its agencies Touché!PHD and OMD Canada scooped three wins each, which was a total matched by UM US.

Touché!PHD also took home the prestigious Campaign of the Year Grand Prix for its work on “Bully Ads” and Agency of the Year, while other wins from OMD, PHD and Hearts & Science helped its parent company Omnicom Media Group win Media Group of the Year.

To make it a clean sweep of the Grand Prix awards, PHD Worldwide won an extremely close contest with UM to be crowned Agency Network of the Year.

And just as close was the regional battle between the US and Canada as the former just edged its neighbour with 13 trophies compared to the latter’s nine.

The night also played host to the Festival of Media’s ‘Best of 2017’ which saw the winners from the Festival’s global iterations compete to see what campaigns were the best on the planet over the last 12 months.

These awards were Judged by a dedicated jury chaired by Nadine McHugh, SVP, Omni Media Strategic Investments and Creative Solutions, L’Oréal and they gave four of the five trophies to campaigns from the APAC region.

The Festival of Media North America Awards is dedicated to the evolution of media, celebrating the best in media thinking and communications across the region. Judged by an innovative, respected and diverse panel regional brand marketers and industry experts, the programme is a prestigious event rewarding the very best work.

COMPLETE LIST OF WINNERS

Festival of Media ‘Best of 2017’ Awards:

Technology: Virtual Coastguard, FCB Media NZ for Maritime Safety

Content: The Late Shift, UM Sydney for Transport for NSW

Insight: Bachelors of Shaving, MediaCom India for Gillette

Media – Idea: Missing Type, MediaCom UK for NHS Blood & Transplant

Media – Campaign: Ariel Dads Share the Load – Men for laundry!, MediaCom India for Ariel

Festival of Media North American Awards 2017:

Campaign of the Year: Bully Ads, Touché! PHD    Canada

Agency of the Year: Touché! PHD    Canada

Agency Network of the Year: PHD Worldwide

Media Group of the Year: Omnicom Media Group

FMCG

Highly Commended                  Tide’s Super Bowl Stain           Hearts & Science      United States

Winner     COVERGIRL: Celebrating the Diversity of Beauty    Coty          United States

Food & Beverages

Highly Commended                  Celebrate with M    MediaCom                United States

Winner     Campbell’s Storm Chasers       MEC Global               United States

Technology & Telecommunication

Highly Commended                  From Search bar to Smartphone             PHD          United States

Winner     Did You Mean          PHD          United States

Healthcare & Pharmaceuticals

Highly Commended                  The Debate Headache              PHD          United States

Winner     SickKids VS                OMD Canada            Canada

Entertainment, Media & Sports

Highly Commended                  The Laws of Gilead UM LA      United States

Winner     A Unicorn-ucopia of Marketing Wins     Zenith Media            United States

Brands for Good Award

Winner     Bully Ads Touché! PHD            Canada

Best Use of Data & Insight Award

Winner     Aveeno Masterbrand Cross-Category Conversion J3 NY        United States

Best Branded Content

Winner     The Laws of Gilead  UM LA      United States

Best Use of Programmatic

Highly Commended The Marriott Flywheel Experience           MEC Global               United States

Winner     Bully Ads Touché! PHD            Canada

Best Use of Technology

Highly Commended                  Discover Your Aloha                Expedia Media Solutions         United States

Winner     Ben and Jerry’s On Demand Ice Cream   Mindshare Canada  Canada

Best Use of Traditional or Ambient Media

Highly Commended                  Budweiser – Goal Synced OOH Activation              Anomaly Canada

Winner     Immersive Shelters  PHD          United States            Google Home

Best Use of Real-time Marketing

Highly Commended                  Sport Chek – The Fastest Olympic Campaign          Touché! PHD            Canada

Winner     Budweiser: Light Up the Nation               Anomaly Toronto    Canada

Best Use of Digital Platforms

Highly Commended                  A Unicorn-ucopia of Marketing Wins    Zenith Media            United States

Winner     White Hats Wanted                  UM NY     United States

The Effectiveness Award

Highly Commended  Celebrate with M   MediaCom                United States

Winner     SickKids VS                OMD Canada            Canada

The Creative Use of Media Award

Highly Commended                  Bully Ads                  Touché! PHD            Canada

Winner     Budweiser: Light Up the Nation               Anomaly Canada      Canada

Best Media Partnership Award

Winner     Sport Chek – The Fastest Olympic Campaign           Touché! PHD            Canada

Best Event, Experiential or Sponsorship Campaign

Highly Commended                  Budweiser Goal Synced Arena                  UM Canada               Canada

Winner     Tide’s Super Bowl Stain            Hearts & Science      United States

Best Launch Campaign

Highly Commended                  COVERGIRL: Celebrating the Diversity of Beauty    Coty          United States

Winner     A Unicorn-ucopia of Marketing Wins     Zenith Media            United States

Best Agile Media Planning Award

Highly Commended                  Axe Find Your Magic                Mindshare                United States

Winner     Campbell’s Storm Chasers       MEC Global               United States

Best Use of an Influencer

Highly Commended                  Bully Ads                  Touché! PHD            Canada

Winner     Toma Control De Tu Salud Con Cigna     OMD        United States

Best Use of Content

Highly Commended                  Mountain Dew League            OMD        United States

Winner     Share a Coke and a Song          UM NY     United States

Best Communications Strategy

Winner     Fido 22nd of the Month         OMD Canada            Canada


Zdroj:
http://mandmglobal.com/touchephd-wins-big-at-festival-of-media-north-america-awards/

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