media trough M&M Global.“
AOL grows its LatAm business with new executive appointments10.05.2016
As part of Verizon-owned AOL’s global expansion, the company is officially launching in Brazil with two new executives to head operations in the Americas, following the opening of its first LatAm office in Sao Paulo in October 2015.
AOL Canada general manager and head of partner media for Microsoft Joe Strolz will take on the role of head of Americas, overseeing the strategy for the region outside of the US to build the brand in LatAm.
Head of business operations Brad Cressman, a key player in the launch of HuffPost Canada, has also been promoted to AOL Canada managing director, defining local strategy based on global objectives.
They will both report to AOL’s head of international Graham Moysey.
“AOL has been laser focused on growing its presence globally and in the last year we have seen our global footprint grow substantially through organic growth, acquisition and partnerships,” said Moysey.
“Canada has been a strong catalyst for our international growth, and with Brazil officially launching this week, we are doubling down on the opportunity in the Americas.
“Under Joe and Brad’s leadership AOL will be focused on accelerating our market presence in the Americas through our global portfolio of brands and our advertising and publisher platforms.”
In November, AOL revealed a new international leadership team, as part of plans to re-shape the business in the wake of an “extraordinary” period of mergers and acquisitions. (http://mandmglobal.com/supercharged-aol-reveals-post-mas-global-leadership-team/)