media trough M&M Global.“
Blake Cuthbert joins OMD EMEA to fast-track digital integration26.04.2016
Isobar managing partner Blake Cuthbert has joined OMD, as part of the Omnicom Media Group agency’s regional digital integration drive across EMEA.
Cuthbert, who joined Dentsu Aegis digital agency Isobar five years ago and has managed activity across a range of flagship accounts including Google, Huawei and Adidas, will report to OMD EMEA chief strategy officer Neil Hurman.
“[Cuthbert] joins OMD as chief digital officer across EMEA in our ongoing journey to define and deliver a winning business value offer to clients in the addressable age,” said Hurman. “We are thrilled to have him on board as a senior member of our regional leadership team.”
Prior to joining Isobar he worked at Tribal DDB, where he was instrumental in the social media drive for Virgin Media.
For more information on OMD MENA’s digital pivot, check out our exclusive interview with boss Nikki Mendonca here.