media trough M&M Global.“
Bloomberg hires Ogilvy’s Teddy Lynn as chief creative officer02.12.2016
Bloomberg has hired Ogilvy’s Teddy Lynn to take up the role of chief creative officer, as it looks to bolster its content offering for advertisers.
Lynn most recently served as chief creative officer of content and social at Ogilvy & Mather North America, having previously held agency-side roles at Arnold Worldwide, UM, BBDO and IPG Mediabrands.
Bloomberg said in a release that Lynn will lead a team of creatives, editors, copywriters, designers and producers, with the aim of developing and creating “custom executions” for brands desiring to reach a premium audience.
He will start in the New York-based role next year, and report to Bloomberg Media chief operation officer Jacki Kelley.
Bloomberg Media chief executive Justin B. Smith commented: “As we close out the year with expected strong revenue growth, in 2017 we are launching ambitious plans to expand our creative, marketing services and custom content capabilities.”
Kelley added: “[Lynn] is unique in his ability to strategically connect with an audience through compelling content. His varied background – which includes producing award-winning films, television and advertising as well having worked at Morgan Stanley – illustrates his ability to use powerful storytelling to drive business results.
“This is a tremendous coup for our organisation as we grow our content offerings and client solutions.”
Lynn’s appointment marks the latest change in a widespread shake-up of Bloomberg’s commercial operation under Smith and Kelley’s leadership.
In August, Keith Grossman was promoted from his role of head of US sales to global chief revenue officer, and as month later Bloomberg recruited former Vizeum US chief executive Steven Feuling to lead a new B2B marketing services ‘agency’.
The publisher claims its global advertising revenue has grown more than 8% year-to-date through the end of September, as a result of the shift towards a “multi-platform selling” philosophy.