News

Look what’s hot in a world of marketing and
media trough M&M Global.

CNN launches first 24-hour TV channels in Myanmar

09.05.2016
CNN launches first 24-hour TV channels in Myanmar

CNN International is teaming up with Myanmar’s leading pay-TV network SkyNet to launch the country’s first 24-hour local language news network, Channel One.

CNN International 30 years

Channel One will broadcast CNN content and programming in the local dialect of Burmese.

The multi-year agreement will see SkyNet – also known as Shwe Than Lwin Media – receive consultation and training from CNN’s Asia operation, headquartered in Hong Kong.

The alliance is part of a strategic initiative by CNN  International Commercial’s content sales and partnership group to support the development of high quality journalism whilst growing the reach of CNN’s content.

“Myanmar is such an exciting market for growth and we couldn’t be happier to align with SkyNet in its efforts to lead the transformation of the media landscape in the country,” said CNN International Commercial vice president for content sales and partnerships, Greg Beitchman.

“Launching the first local 24 hour news channel is a significant milestone and it’s our privilege to be affiliated with an organisation that aspires to CNN’s vision and values. A comprehensive and tailored training program will be put together to ensure the channel offers the best in class in news content in Myanmar,” he added.

Channel One will broadcast CNN content and programming in the local dialect of Burmese.

“CNN has been synonymous with 24 hour news for more than three decades,” said Shwe Than Lwin Media. chairman U Kyaw Win.

“As the world’s leader in news, there is absolutely no one better to learn from. Through this strategic affiliation with CNN we are giving Channel One the very best chance to succeed by delivering a first-class service that gives the people of Myanmar the best of local and international news.”

To read more about the burgeoning media and marketing landscape in Myanman, read our special report here.


Source:
http://mandmglobal.com/cnn-launches-first-24-hour-tv-channels-in-myanmar/