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Grey Group acquires majority stake in Easycom Group

15.07.2016
Grey Group acquires majority stake in Easycom Group

WPP global marketing communications network Grey Group has acquired a majority stake in social marketing agency Easycom Group in China.

Easycom, which was founded in Shanghai in 2006, employs more than 40 people and specialises in social content creation, campaign management and social to offline event activation, amongst other topics, with clients including L’Oréal, Philips and Kiehl’s.

At the end on 2015, the company’s unaudited revenues were approximately RMB 40.6m ($6.08m) with gross assets at RMB 26m ($3.89m)

In Greater China, WPP companies currently generate $1.6bn and employ 14,000.

This announcement comes shortly after Grey Group acquired a majority stake in the holding company of Belgian creative agency Famous.


Source:
http://mandmglobal.com/grey-group-acquires-majority-stake-in-easycom-group/