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IBT Media rebrands to Newsweek Media Group

28.04.2017
IBT Media rebrands to Newsweek Media Group

IBT Media has rebranded itself as Newsweek Media Group, after the US current affairs title it acquired and restored to print in 2013.

The publisher, which also owns the International Business Times, iDigital Times, Latin Times and Medical Daily brands, hopes to bolster its presence in the market through the promotion of the “venerable and trusted” Newsweek name.

The group is set to consolidate its two editorial teams in New York and London into a single global operation, and has revealed plans to expand into new geographies in Asia, Africa and the Middle East. It also launched a new events business last month, Newsweek Events.

Newsweek Media Group will also be led by a re-organised international leadership team. Dev Pragad will continue as chief executive, while former Economist executive Alan Press takes on the role of president, and Matt McAllester becomes global editor-in-chief of Newsweek.

Dayan Candappa will act as chief content officer; Alvaro Palacios has been named global chief operating officer; Greg Witham continues chief operating officer for the EMEA and APAC regions; and James Karklins will serve as global chief marketing officer.

“With our new global team and structure and our new growth strategy to build on our unique and strong assets, we are prepared to execute on our plan to go to market as a unified, global family of digital media brands that start and shape conversations that matter,” said Pragad.

Press added: “Looking at the commercial side of the business, we see tremendous opportunities to diversify our revenue streams. We are excited by the early success of our new Newsweek Events business, and look forward to launching a thought leadership business and a branded content business to enable our advertising and corporate partners to better leverage the strength of the Newsweek Media Group brands.”


Source:
http://mandmglobal.com/ibt-media-brands-to-newsweek-media-group/