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Is your brand content measurement plan up to scratch?

13.06.2016
Is your brand content measurement plan up to scratch?

How do you measure the performance of brand content? This is one of the most pressing topics in media today – and one we will attempt to tackle with a live Twitter Q&A this Thursday (16 June).

M&M Global has partnered with inTV, the International Television Research Group, to assemble a group of experts to answer all of your questions around the topic of content measurement.

The Q&A will take place on Thursday 16 June at 12:30pm to 1:30pm BST (1:30pm to 2:30pm CET).

Our experts include:

Alexia Buffet Alejandre – Digital Project Manager, Eurosport
Andre Milne – Group Account Director, Repucom
David Evans – Head of Data and Insight, CNBC
Shane Mullane – Sales Director, Moat
Chien-Wen Tong – Head of Wavemaker and Digital Strategy EMEA, MEC

The session will be moderated by M&M Global editor Alex Brownsell.

Here, CNBC’s Evans sets out the challenge of content measurement, and explains why it is of such huge importance to brands today.

All you need to do to take part in the debate is to follow the hashtag #inTVinsights within Twitter, or visit home pages of both M&M Global and inTV.

If you want to guarantee that your question will be asked by one of our experts, post it now with the #inTVinsights hashtag, or email alex.brownsell@csquared.cc

To set your calendar reminder, just click here


Source:
http://mandmglobal.com/is-your-brand-content-measurement-plan-up-to-scratch/