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Lego reviews global media account

02.06.2017
Lego reviews global media account

Toy manufacturer the Lego Group has launched a review of its global media planning and buying arrangements.

In an official statement from Lego, a spokesperson said: “The Lego Group regularly reviews all contracts with suppliers as a standard business practice.”

Former chief operations officer Bali Padda was handed the role of chief executive of the group in January.

Lego recently launched into the film business with The Lego Movie a 2014 3D computer-animated adventure comedy film. This was followed by this year’s Lego Batman movie the Danish toy manufacturer’s take on the actions of the caped crusader.


Source:
http://mandmglobal.com/lego-reviews-global-media-account/