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MediaCom, PHD and UM all win big at M&M Global Awards

21.09.2018
MediaCom, PHD and UM all win big at M&M Global Awards

Last night the M&M Global Awards were held at the Troxy in East London with a Peaky Blinders inspired event.

Guests enjoyed a new awards format whereby starters – street food provided by Kerb –  and drinks were served throughout the 90 minute reception to encourage meaningful conversations. After this guests were seated to enjoy a main course and the awards ceremony before enjoying dessert.

Showcasing its global reach campaigns from New Zealand and China to Israel and South Africa picked up trophies on the night, while MediaCom took home the coveted Media Agency Network of the Year Grand Prix, while MediaCom Israel took home Campaign of the Year. Advertiser of the year was awarded to P&G and Creative Agency Network of the Year was taken home by JWT.

There were also multiple category wins for PHD New Zealand, UM NY and MediaCom’s India and Israel offices.

Automotive

Highly Commended: Fill Up with Britain’s No.1 Performance Fuel –  MediaCom UK

Winner: Rammed with Confidence – PHD

Fashion, Beauty & Retail

Highly Commended: Euphoria Marketing – Touché! Canada

Winner: Smart Search – MediaCom India

Financial & Utility Services

Highly Commended: The Chronicles of Oufa – Initiative MENA

Winner: The AV – BOB Poetry Project – BRAND et al South Africa

FMCG

Highly Commended: Beautiful Lengths – MediaCom Israel

Winner: I Don’t Roll On Shabbos – MediaCom Israel

Food and Beverages

Highly Commended: The App that Made Milk Cartons Sing! – Touché! Canada

Winner: DB Export Beer Bottle Sand- PHD Media New Zealand

Media, Entertainment & Sports

Highly Commended: The Prison Rat That Stole No. 1 – Mindshare Australia

Winner: The beIN BED CAMPAIGN – beIN SPORTS US

Technology & Telecommunications

Highly Commended: Bank of America: Friends Again – GroupeConnect US

Winner: Santaline: One Phone Call, Two Magical Christmases – PHD Media New Zealand

Tourism, Travel & Leisure

Highly Commended: Car vs Data – Touché! Canada

Winner: Dundee: The Son of a Legend Returns Home- UM Worldwide US

Best International Campaign

Highly commended: Gravity Light – MediaCom UK

Winner: 2018 Goals: Spotify Global Holiday Campaign – UM NY

Best Campaign led by Ambient / Traditional Media

Highly commended: Cottonelle Strokeable Billboards – Mindshare Canada

Winner: I Don’t Roll On Shabbos – MediaCom Israel

Best Campaign led by Data

Winner: Car vs Data – Touché! Canada

Best Local Execution of a Global Brand

Highly commended: I Don’t Roll On Shabbos – MediaCom Israel

Winner: Lifebuoy 24 hour doctor- PHD Media China

Best Integrated Campaign

Highly commended: Lo Chingón Está Aquí – MediaCom Beyond Advertising Mexico

Winner: I Don’t Roll On Shabbos –  MediaCom Israel

Best Campaign led by Technology   

Winner: The Prison Rat That Stole No. 1 – Mindshare Australia

Best Campaign led by Media

Highly commended: DB Export Beer Bottle Sand – PHD Media New Zealand

Winner: Lo Chingón Está Aquí – MediaCom Beyond Advertising Mexico

Best Campaign led by Digital           

Highly commended: Anonymous –  MediaCom Beyond Advertising Mexico

Winner: Turkey Dash – Havas Media UK

Best Campaign led by Content

Highly commended: The beIN BED CAMPAIGN – beIN SPORTS United States of America

Winner: Introducing the absolutely amazing PreWash 2000! – MediaCom Israel

Best Campaign led by Events, Experiential or Sponsorship Activation

Highly commended: Deforested Bones – Havas Media Colombia

Highly commended:  Shoepon: Do sports. Get sports. – MEDIAPLUS Germany

Winner: Gillette Bachelors of Shaving – MediaCom India

Best Campaign led by PR

Highly commended: DB Export Beer Bottle Sand – PHD Media New Zealand

Best Campaign led by Mobile

Highly commended: Safety On The Road – MediaCom Malaysia

Winner: The Prison Rat That Stole No. 1 – Mindshare Australia

Best Campaign led by the Creative Idea     

Highly commended: Beautiful Lengths – MediaCom Israel

Winner: Dundee: The Son of a Legend Returns Home- UM Worldwide US

Best Communication Strategy         

Highly commended: 2018 Goals: Spotify Global Holiday Campaign – UM NY

Winner: Whisper#WingsToFly – MediaCom India

Best Partnership Award

Highly commended: Whisper#WingsToFly – MediaCom India

Winner: The App that Made Milk Cartons Sing! – Touché! Canada

The Effectiveness Award

Highly commended: Anmum YOU&B – MediaCom Hong Kong     

Winner: Turning KFC into Gamers Playground – Mindshare China

Special Award – Content Creator of the Year

Highly commended: NowThis – Group Nine Media

Highly commended: LADbible Group

Winner: T Brand Studio – The New York Times

Special Award – Millennial of the Year

Winner: Dannielle Beechey –MediaCom UK

Campaign of the Year

Winner: I Don’t Roll On Shabbos – MediaCom Israel – Play Film

Advertiser of the year

Winner: Procter & Gamble

PR Agency Network of the Year

Winner: Spark PR & Activate

Creative Agency Network of the Year

Winner: J. Walter Thompson

Media Agency Network of the Year

Winner: MediaCom


Source:
http://mandmglobal.com/mediacom-phd-and-um-all-win-big-at-mm-global-awards/