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Mondelez global media chief Bonin Bough departs

Mondelez global media chief Bonin Bough departs

Mondelez International chief media and ecommerce officer Bonin Bough has left the company, ahead of the launch his new media venture.

Bough, who has become one of the world’s highest-profile marketers on the back of regular appearances at industry conferences, left the snack maker on 12 August, according to an Ad Age report.

The former PepsiCo marketer joined Kraft Foods as vice president of global media and consumer engagement in 2012, before taking up his current role in early 2015.

From next week he will begin hosting a new show on CNBC. Called ‘Cleveland Hustles’, the programme will also feature former US basketball star LeBron James and his business partner Maverick Carter.

A Mondelez spokesperson told Ad Age: “I can confirm that Bonin Bough has decided to leave Mondelēz International to pursue interests outside the company.

“We thank Bonin for his many contributions, particularly in driving digital adoption, media agency consolidation, driving efficiencies in media investment and helping establish our e-commerce ambition. We’re proud of his accomplishments and wish him the very best in his future endeavours.”

Mondelez International was yet to respond to requests for comment at the time of publishing.