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New York Times targets LatAm audience with first Spanish-language app

04.08.2016
New York Times targets LatAm audience with first Spanish-language app

The New York Times has introduced a NYT en Español edition of its news app for android, featuring all content from the Spanish language website The New York Times en Español.

 NYT

The site, which features original articles as well as 10 to 15 translated articles from the English edition, also includes crónicas (narrative journalism), investigations, opinion columns, reviews, videos and more.

All content on the NYT en Español edition of the app is free, as it is on the connected website.

The New York Times app users for Android can switch to the NYT en Español edition by visiting the app’s Settings to toggle between English and Spanish versions, defaulting to the Español edition for users who set their device language to Spanish.

In June, the New York Times considered the introduction of a premium, ad-free subscription model for users willing to pay to avoid ads.

New York Times has been shortlisted for M&M Global’s International Media Brand of the Year 2016 – vote here.


Source:
http://mandmglobal.com/new-york-times-targets-latam-audience-with-first-spanish-language-app/