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Ogilvy Labs digital research and innovation unit ‘shut down’

09.08.2016
Ogilvy Labs digital research and innovation unit ‘shut down’

WPP’s Ogilvy Group has closed its innovation and research unit Ogilvy Labs, and the five-strong team is understood to have left the business.

Ogilvy Labs
Ogilvy Labs was set up in 2008

Yershon set up the London-based digital innovation lab in 2008, having first joined OgilvyOne in 2008. Ogilvy Lab contributed to projects for clients including American Express, Diageo, BP, Ford and IBM.

Responding to well-wishers on Twitter, Yershon said that she feels “gracious for 16 amazing network years” at Ogilvy, but is excited at the “freedom to find new challenges to get [her] teeth into now”.

Ogilvy & Mather was yet to comment at the time of publishing.


Source:
http://mandmglobal.com/ogilvy-closes-ogilvy-labs-digital-innovation-unit/