media trough M&M Global.“
Pandora names MediaMath’s Eric Picard as ad product lead20.12.2016
Digital radio company Pandora has appointed former MediaMath exec Eric Picard to the role of vice president of ad product management.
Picard, described by Pandora as an “advertising technology pioneer”, founded tech firms including Bluestreak and Rare Crowds – the latter acquired by MediaMath. He also led global ad tech strategy and emerging media product management at Microsoft.
He will be responsible for Pandora’s ad product roadmap, its premium engagement solutions, and the company’s advertiser technology, buying and advertiser experience teams.
Picard begins in his role this month, and will report to Pandora’s chief product officer Chris Phillips.
It follows the departure of Heidi Browning, Pandora’s senior vice president for strategic solutions, in September. Browning joined the National Hockey League as executive vice president and chief marketing officer, leading digital, social and environmental initiatives.
Pandora generates over $1bn in annual revenue in the US, and has repeatedly expressed ambitions to grow internationally.