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Saatchi & Saatchi replaces JWT as HSBC’s lead global agency

Saatchi & Saatchi replaces JWT as HSBC’s lead global agency

HSBC has chosen Saatchi & Saatchi to steer the banking brand’s new global positioning, incorporating its upcoming TV ads and worldwide OOH airport estate.

The bank is utilising a range of services across Publicis Groupe’s DigitasLBI and MSLGroup, which it brought together to pitch, with staff from the agencies based together in a specialist division in the new Saatchi & Saatchi London office on Chancery Lane to work on the account.

The agency has worked with HSBC since 2012, on its premier and sponsorship accounts before moving on to handle asset management and insurance briefs, as well as the brand’s sponsorship of rugby and golf tournaments, the high-earning-individuals service HSBC Premier and a new membership offering called Jade.

“HSBC is at the forefront of change in the fast moving financial services sector and we are delighted and proud to have been chosen to help them deliver that message to global consumers,” commented Saatchi & Saatchi global president Magnus Djaba.

Incumbent JWT was behind HSBC’s Gatwick Airport sky bridge sound installation, ‘A living river’, which it launched in 2015.