media trough M&M Global.“
Take part in the WFA’s ‘Media Transformation’ industry survey06.04.2016
The World Federation of Advertisers (WFA) has launched a survey to explore how clients, agencies, media owners and others in the industry perceive the media ecosystem.
The survey will investigate the major barriers facing the industry today, and where the differences in perception are most marked.
Those taking part in the ‘Media Transformation’ survey will be asked questions arranged around three themes: technology, people and transparency
Results of the study will be revealed on 19 May at this year’s Festival of Media Global in Rome.