media trough M&M Global.“
Tata Motors and Maxus scoop Grand Prix at World Media Awards 201707.04.2017
Tata Motors picked up the coveted Grand Prix at last night’s 2017 World Media Awards for its campaign, by Maxus Global, which saw it change the name of its Zica vehicle.
The entry – called ‘From Zica to Tiago’ – impressed the judges with its rapid response to the outbreak of the Zika virus, and its successful crowdsourcing of a replacement name for the Indian car-maker’s latest model.
The campaign also picked up the Automotive prize at last night’s ceremony in London’s Ham Yard Hotel, hosted by media commentator and TV presenter Raymond Snoddy.
Jury co-chair Raquel Bubar, director of T Brand Studio International at The New York Times, praised the “smart and effective” response to an unforeseen challenge, just weeks before the car was due to launch.
“A very nimble reaction that achieved great results, this was deemed particularly impressive in the automotive sector which can often be regarded as slow and formulaic. To turn such a potentially huge financial and reputational loss into a successful story was regarded as a terrific achievement,” she added.