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Time Inc. shuffles execs to unlock revenue potential

Time Inc. shuffles execs to unlock revenue potential

Time Inc. has announced an executive reorganisation to allow the publisher to unify processes and unlock advertising opportunities.

The unit will be focused into three divisions – category sales, brand sales and digital – going against the company’s historic model of focusing on ad sales for individual brands only.

Editorially, Fortune editor Alan Murray is taking over the role of chief content officer from Norman Pealstine, who will remain with the company as vice chairman.

Head of digital operations Jen Wong will be overseeing content studio The Foundry, while executive Rich Battista will oversee brands. Executive Evelyn Webster is leaving the company.

“Today we are announcing important steps that are expected to drive our historic transformation—a transformation that began with our spin-off from Time Warner two years ago,” said Ripp, of the changes that are designed to help Time Inc. compete with digital start-ups.

“There is tremendous energy and creativity at Time Inc. With our new structure and our incredible talent, I am certain that our best days lie ahead.”