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Turner explores direct-to-consumer business with new London digital unit

09.11.2016
Turner explores direct-to-consumer business with new London digital unit

CNN and Cartoon Network broadcaster Turner has unveiled a new international digital ventures and innovation division, as part of plans to develop a direct-to-consumer content business.

Aksel van der Wal, executive vice president, digital ventures and innovation, Turner International
Aksel van der Wal, executive vice president, digital ventures and innovation, Turner International

Van der Wal will oversee Turner’s international consumer-centric initiatives, and take responsibility for its portfolio of digital products, mobile apps, games and OTT services. He will report to Turner International president Gerhard Zeiler.

The new division officially launches on 1 January 2017.

“As our industry undergoes huge evolution, the impact of digital disruption and changing consumer behaviour continues to put audience insight right at the heart of our business strategy,” said Zeiler.

“This new division will ensure that we assess new opportunities for innovation, development and acquisition through the lens of relevant, robust consumer data and through a realigned, agile organisational structure.

“[Van der Wal’s] experience in transformative management, his first-class understanding of both the linear and digital media landscapes, and his detailed knowledge of Turner’s international operation, all combine to make him a superb fit for this new role.”


Source:
http://mandmglobal.com/turner-explores-direct-to-consumer-business-with-new-london-digital-unit/