media trough M&M Global.“
Vizeum US boss Steven Feuling to lead new Bloomberg ‘B2B agency’07.10.2016
Bloomberg Media is launching a new B2B marketing services offering, to be led by former Vizeum US chief executive Steven Feuling.
The publisher said it will directly offer advertisers “custom content, creative solutions and strategic vision” based on its first-party data, and access to its inventory across digital, TV, radio, print and live events.
Former Yahoo executive Feuling (pictured, above) starts in the role on Monday (10 October) and will report to chief operating officer Jacki Kelley, working alongside global chief revenue officer Keith Grossman and global head of advertising sales marketing Amy Marks.
“The role that a publisher – especially one founded in data and technology – can play in helping a brand authentically connect through storytelling is growing exponentially. We are doubling down with the best strategic, analytic and creative talent to help brands meet their business outcomes,” said Kelley.
“Brands now live organically as part of complex and highly interconnected consumer relationships across multiple engagement points. Bloomberg is uniquely qualified to deliver against this new reality given its content, its trusted consumer relationships and its deep audience and category intelligence,” added Feuling.
It follows a number of high-profile appointments to Bloomberg’s commercial team, including the recruitment of Michelle Lynn as global head of data and insights in August.
Under the leadership of COO Kelley and chief executive Justin B. Smith, Bloomberg claims to have grown global advertising revenue by 8% so far in 2016, with revenue from its Kinection content studio up 70% on the previous year.