media trough M&M Global.“
Week in review: GroupM’s brand safety play, AB InBev’s AI experiments and the death of the CMO31.03.2017
M&M Global reporter Anna Dobbie sat down with Quantcast marketing director EMEA Amit Kotecha at the company’s headquarters in London’s Soho to discuss the week’s biggest international media and marketing stories.
This week, GroupM revealed it is working with third-party measurement company OpenSlate to ensure its video campaigns running on YouTube do not appear alongside objectionable and offensive content – a crisis which experts say may cost Google up to $750m.
In other news, AB InBev-owned beer brand Stella Artois partnered with ad tech firm Blis for the launch of an artificial intelligence-powered, predictive location modelling solution, Blis Futures, which it claims identifies consumers most likely to visit specific locations.
Coca-Cola has abolished the role of global chief marketing officer, as part of a major senior leadership reshuffle aimed at creating a more “growth-oriented, consumer-centred” company.
Also, entries are open for this year’s M&M Awards which return with new industry sector categories and a new venue – London’s Natural History Museum.