media trough M&M Global.“
Zenith picks up European media business for Nomad Foods19.04.2016
Publicis Media agency Zenith has picked up the consolidated European media account for grocery company Nomad Foods, which owns the frozen foods brands Birds Eye, Iglo and Findus.
The agency has won the integrated online and offline business from incumbents Havas Media, Initiative, Virta and MediaCom.
The change, which kicks in with immediate effect, involves the media planning and buying for 10 markets including Austria, Belgium, Finland, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden and the UK.
Zenith said it has been hired to deliver an “integrated strategic approach” to media communications.
Mark Howley, chief executive of Zenith UK, said: “We are absolutely delighted to have been appointed by Nomad Foods Europe. We are excited to work with their leading European frozen food brands and to help them take their communications to the next level.”
Andy Weston-Webb, chief commercial officer at Nomad Foods Europe, added: “Zenith is a world-class media agency with capability across the full media and digital spectrum and we are looking forward to this new partnership.
“I’d like to thank Havas Media for helping us to become a true multi-channel advertiser, as well as our previous incumbent agencies across the Findus markets for their service and valued partnership over the past years.”